Spotlight Interview Series
February, 2025
Spotlight Interview Episode 4: Leadzai
Leadzai has the spotlight in the 5th episode. Welcome João Aroso, Leadzai CEO & Co-Founder

Spotlight Interview Series is where you can find success stories from companies that 3xP Global is proudly supporting. Leadzai has the spotlight, Welcome João Aroso (JA), Leadzai CEO & Founder.

Leadzai helps SMB with AI-powered Lead Generation, erasing the complexities of digital marketing, only paying for results with any ad budget. But let us know them better through João’s words.

3xP: Can you give us an overview of your strategy in this rapidly evolving market? How do you help companies to thrive?

JA: At Leadzai, our strategy is centered around helping small and medium businesses (SMBs) grow by providing them with high-quality leads through our innovative lead generation platform. We understand that digital marketing can be overwhelming for many businesses, and our mission is to simplify this process. By offering a solution where businesses only pay for tangible results, we empower them to reach their target audiences effectively, regardless of their budget. Our approach is to remove the complexities of digital marketing and enable our customers to focus on what they do best—growing their businesses.

Leadzai framework

3xP: Recently Leadzai conducted a business restructuring, supported by theshareholders. Why was it necessary at this business stage?

JA: The restructuring was a strategic move to streamline our operations and enhance our focus on what truly matters: generating valuable leads for our customers. We identified opportunities to improve efficiency, reduce complexity, and ensure that every resource is dedicated to delivering the best possible outcomes for SMBs. This shift allows us to align our internal processes and innovation efforts directly with our mission, ensuring we continue to provide a robust and reliable lead generation solution that meets market needs.

3xP: In terms of sustainability, what is the impact of your solutions?

JA: Sustainability at Leadzai means creating long-term value for our customers and optimizing the use of resources. Our lead generation platform ensures that businesses maximize their marketing investments by focusing on quality leads that drive real results. Operationally, our streamlined approach reduces waste, improves efficiency, and helps our customers achieve sustainable growth. By consistently refining our technology and processes, we help businesses thrive while maintaining a responsible approach to growth and innovation.

Leadzai Team

3xP: To end, would you like to share upcoming milestones or developments that you’reworking on?

JA: We are thrilled about the upcoming innovations at Leadzai. We are exploring exciting new ways to generate leads for our customers beyond traditional advertising methods. These developments will enable businesses to connect with their ideal customers more effectively and diversify their lead generation strategies. Our goal is to continuously push the boundaries of digital marketing, ensuring that our customers remain competitive and achieve their growth ambitions.

Thank you for the opportunity to share Leadzai’s journey and vision. We are honored to be part of 3xP Global’s Spotlight Interview Series and look forward to continuing to empower SMBs through innovative and effective lead generation solutions.

João Aroso, Leadzai CEO & Founder

Thank you, João, for sharing your path and strategic approach with us. We look forward to witnessing your continued success.

For more inspiring stories and updates on how 3xP Global is supporting startups like Kinetikos Health, PeekMed, La Bolsa Social or SiosLife, follow us on LinkedIn and explore our website

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